Overcoming challenges in the Passenger Services sector
Tuesday 6th May 2014
Clutching their wrinkled copies of the Metro and avoiding eye contact with others, the commuter is becoming an ever-increasing breed. Passenger services is an expanding sector and there are many factors influencing this. London congestion charges alongside the rising cost of petrol are making passenger services more popular. Added to this, services are becoming more accessible and attractive. It is easier to purchase tickets with online services, and the provision of on board WiFi increases passengers’ possibilities for productivity (or alternatively their TV catch up options).
The population as a whole is growing exponentially and with that the levels of technology adoption. It follows that expectations of service levels and response times are rising in line. Consumers can now simply shop around using different mobile apps and online sites. It has also never been easier to collect data about customers, which can be used to create targeted offers and increase loyalty.
However, the passenger services sector also faces a specific set of challenges. Dot Net have found some of the key concerns for IT departments in Passenger Services are as follows:
• Increasing legislation
• Complexities in delivering their service
• Speed to market
This is where a partner such as Dot Net can add value to an organisation’s IT strategy, supporting them in their journey from a simple Office 365 deployment to a complex Cloud solution. Many of Dot Net’s customers have faced similar obstacles and have found these alleviated by encompassing the power of the Cloud. Expectations on Cloud include the ultimate reassurance of scalability, security and performance; Dot Net believe that these expectations can be met with careful planning and understanding of the capabilities of Cloud technologies.
There is increased emphasis on customer interaction and satisfaction. The focus of this is mainly the impact on business viability and competitive advantage in the current consumer led culture. Big Data and analytics are key to gaining insight into customers. This allows a great user experience to be created, in turn enabling effective and data rich engagements.
The aforementioned key concerns are only going to increase across verticals, particularly passenger services. Alongside the snowballing demand for data intelligence, expectations for intuitive technologies are ever-increasing. These challenges and concerns mean it is vital to find the right partner to support you throughout your entire journey in the Cloud.