Microsoft gets major reorganisation
Monday 15th July 2013
With a range of products available covering both hardware and software, Microsoft has decided that a big reorganisation is the best way to go to reach its full potential.
Chief executive officer of Microsoft Steve Ballmer announced his new strategy, titling it Microsoft One, with the hope it would help the company react faster to changes within the market.
While the restructure has resulted in the creation of new departments and executive Julie Larson-Green being promoted to head of devices and studios engineering group, president of Microsoft Office Kurt DelBene is set to retire.
Microsoft is one of the world's most major producers of technology both for business and leisure. Companies rely on it to provide them both with hardware, including personal computers, smartphones and tablets, as well as cloud based applications such as Dynamics CRM and Office 365. Meanwhile, outside of the workplace, the firm is also known for its Xbox console.
However, with the company covering such a diverse range of products, Mr Ballmer said that a more streamlined approach would be better for consumers. With Microsoft employees currently working on individual products, he felt that if they work together they can react more quickly to changes in the market.
Mr Ballmer explained in a memo to staff: "We are rallying behind a single strategy as one company -- not a collection of divisional strategies. Although we will deliver multiple devices and services to execute and monetize the strategy, the single core strategy will drive us to set shared goals for everything we do."
Certainly technology companies have needed to adapt their services quickly to changes in the market. This has been spurred in particular by a decline in the use of personal computers, with consumers tending to favour smartphones and tablets.
With the capabilities of mobile devices increasing to a level that makes them equal to personal computers, it is no wonder that consumers and businesses alike are turning to them. This has given rise to the bring your own device trend and has even made flexible working far easier, as employees can access their files from anywhere.