Microsoft CRM to become more mobile

It's a fact that businesses are looking more and more towards mobile technologies to keep moving, which is why it is unsurprising that Microsoft is changing its applications to suit these new needs.

Microsoft has announced that its customer relationship management (CRM) tool is on track for release this autumn and promises to make it more mobile.

Just to ensure that it has more reach, Microsoft Dynamics CRM applications will be made compatible with iPads and Windows 8 tablets as well as iOS and Android phones. This is positive news for companies that are operating a bring your own device (BYOD) policy while using Microsoft software as they will be able allow employees to turn to their various smartphones and tablets more easily.

What's more, Microsoft has already announced that the communications tools Skype, Yammer and Lync will be integrated with the updated version of Dynamics CRM. This is ideal for keeping in close contact with customers, making it easier to build trust and let them put any problems or ideas forward.

Indeed, businesses are faced with customers who are learning more and more about what they do. So firms need to make it easier for customers to interact with systems if they want to hold their interest.

As Bob Stutz, vice president of Dynamics CRM, explained: "Customers don’t want to be sold to anymore. They are knowledgeable and are interacting with their social and professional networks to make their buying decisions. They expect businesses to help them make the most informed choice … Microsoft Dynamics CRM helps people connect with these customers in a way that is personal."

Customer care, marketing and sales professionals in particular would benefit from the new releases of both the online and in-house versions of Microsoft Dynamics CRM. Nevertheless, where businesses will require employees to travel or work remotely, Dynamics CRM online will undoubtedly work better.

More details will be released on the updated product next week but Microsoft has already suggested licensing and pricing for Dynamics CRM will change substantially.