Translating business outcomes to technology platforms

Social is one of the Nexus of Forces that businesses have been implementing into their strategies.

The first question that should always be asked when investing in new technology is 'where does this fit in with my planned business outcomes?'

With Gartner noting the rise of the Nexus of Forces in particular; cloud, social, mobile and big data as the main technologies that have been emerging among businesses, it is unsurprising that many more are considering how these fit in with their plans.

It is important, therefore, to look at businesses that have successfully implemented the Nexus of Forces into their business plans. Consider each force individually and think about how this can be useful. They can be companies of all sizes, including smaller businesses.


Cloud is the first step to reaching a wide audience, thanks to the flexibility of platforms and cost effectiveness of using services as and when they are needed.

Partnering with an experienced cloud service provider can help to get the best solution for a business.


As a result of the cloud, users are becoming far more engaged with brands than they were in the past.

By adding a social platform, businesses can ensure that they are better connected with their consumers and can encourage them to return. An example of this, that has proven popular with e-commerce sites, is a reward card system. By using a loyalty program consumers are encouraged to come back to such services to spend points that they receive.


As the world is becoming increasingly interconnected, consumers have an expectation to be able to access a brand from anywhere at any time. To stay in the game, businesses have to ensure they have an approach to mobile so that their users can engage whenever they wish.

Big Data

By implementing social and mobile platforms, businesses are offered an opportunity to find out more about their consumer base. The rise of big data has seen firms uncover better insights into their target audience, what their preferences are and offer information on how products can be adjusted appropriately.

Use social platforms to ask consumers questions about themselves. Using a reward points system, for example, they can be instructed to fill in details about their age, gender and address, which can provide useful information about consumer demographics.